Marketing Degree Requirements

Carthage offers a major in marketing. To earn a Bachelor of Arts in marketing from Carthage, students must complete the Carthage Core, Distribution Requirements, and the marketing major requirements listed below.

Marketing Major

Required Courses (40 credits)

• MKT 3130 Marketing Principles (4 credits)
• MKT 3230 Personal Selling and Sales Management (4 credits)
• MKT 4220 Business to Business Marketing (4 credits)
• ACC 2010 Financial Accounting (4 credits)
• BUS 1110 Introduction to Business (4 credits)
• BUS 4900 Business Policies Senior Seminar (4 credits)
• BUS 2340/ECN 2340 Applied Statistics for Management and Economics (4 credits)
• ECN 1010 Principles of Microeconomics (4 credits)
• ECN 1020 Principles of Macroeconomics (4 credits)
• MGT 3120 Principles of Management (4 credits)
• MGT 3600 Legal Environment of Business (4 credits)
  or MGT 3650 Business Law for Accountants (4 credits)

Choose One (4 credits)

• BUS/ECN 2340 Applied Statistics for Management and Economics (4 credits)
• MGT 3100 Introduction to Business Analytics (4 credits)

Choose Three (12 credits)

NOTE: Courses cannot be repeated from the list above

• MKT 3140 Consumer Behavior (4 credits)
• MKT 4100 Integrated Marketing Communications (4 credits)
• MKT 4200 Direct Marketing Analytics (4 credits)
• MKT 4210 Marketing Research (4 credits)
• ACC 2020 Managerial Accounting (4 credits)
• MGT 3100 Introduction to Business Analytics (4 credits)
• MGT 3710 International Management (4 credits)

 

Current students: You should follow the official College Catalog from the year you entered Carthage and work with your advisors and the Management and Marketing department chair to ensure all requirements are met.